The direct marketing industry is one of the many industries driving and benefiting from substantial increases in the availability of customer data. With this increase has also come the need for sophisticated algorithms and statistical methods to take advantage of these data volumes and turn them into actionable information.

The use of logistic and multi-variate regressions and CHAIDs have become the staple of the industry and while offering some customer insight they lack the ability to learn over time , with limited intervention, which offers at which times will produce a high response rate for an individual. The algorithms developed at Algoks Ltd., utilise state of the art methods from machine learning that have been used to model the decision making behaviour of humans. Therefore, not only do the algorithms learn in ways proposed to be similar to humans, they can now be used to learn about peoples preferences
and in-turn promote at the individual level.

This type of individualized offering provides the highest level of customer insight and personalized service. Offerings to customers can be selected for as a service or algorithms can be customized to work on any clients SQL-fluent database platform.

For further details please contact Algoks Ltd. Contact details can be found on the About Us page, with the relevant link in the menu at the top of this page.